giancarlo e danna

how evil is pop art?

new european realism 1959-1966
23.09.2018 — 06.01.2019
curated by
Tobia Bezzola
Archived exhibition
exhibitions archive

“How evil is Pop Art?”, wondered the journalist and writer Tullia Zevi in 1964 in her review of the Venice Biennale that year, expressing the adverse reaction of a large portion of the public to the emergence of this new art, which appeared in the late 1950s throughout Europe in response to the ever-growing enthusiasm for America's consumer culture, media, and advertising universe.The exhibition stems from the desire to re-read the European Pop phenomenon via a sophisticated selection of works thanks to the encounter between two private collections: the Collezione Giancarlo e Danna Olgiati, and one of the foremost private collections of this artistic current.

Franco Angeli

Gianfranco Baruchello

Peter Blake

Pauline Boty Christo

Allan D’Arcangelo

Niki de Saint Phalle


Tano Festa

Claude Gilli

Raymond Hains

David Hockney

Alain Jacquet

Allen Jones

Konrad Klapheck

Peter Klasen

Jean-Jacques Lebel

Richard Lindner

Konrad Lueg

Elio Marchegiani

Fabio Mauri

Aldo Mondino

Pino Pascali

Silvio Pasotti

Peter Phillips

Michelangelo Pistoletto

Martial Raysse

Mimmo Rotella

Mario Schifano

Daniel Spoerri

Jean Tinguely

Vincenzo de Bellis, Tobia Bezzola


Published by
Mousse Publishing, Milano

with the contribution and support of