how evil is pop art?

“How evil is Pop Art?”, wondered the journalist and writer Tullia Zevi in 1964 in her review of the Venice Biennale that year, expressing the adverse reaction of a large portion of the public to the emergence of this new art, which appeared in the late 1950s throughout Europe in response to the ever-growing enthusiasm for America's consumer culture, media, and advertising universe.The exhibition stems from the desire to re-read the European Pop phenomenon via a sophisticated selection of works thanks to the encounter between two private collections: the Collezione Giancarlo e Danna Olgiati, and one of the foremost private collections of this artistic current.