how evil is pop art?
Tobia Bezzola
“How evil is Pop Art?”, wondered the journalist and writer Tullia Zevi in 1964 in her review of the Venice Biennale that year, expressing the adverse reaction of a large portion of the public to the emergence of this new art, which appeared in the late 1950s throughout Europe in response to the ever-growing enthusiasm for America's consumer culture, media, and advertising universe.The exhibition stems from the desire to re-read the European Pop phenomenon via a sophisticated selection of works thanks to the encounter between two private collections: the Collezione Giancarlo e Danna Olgiati, and one of the foremost private collections of this artistic current.






Franco Angeli
Gianfranco Baruchello
Peter Blake
Pauline Boty Christo
Allan D’Arcangelo
Niki de Saint Phalle
Erró
Tano Festa
Claude Gilli
Raymond Hains
David Hockney
Alain Jacquet
Allen Jones
Konrad Klapheck
Peter Klasen
Jean-Jacques Lebel
Richard Lindner
Konrad Lueg
Elio Marchegiani
Fabio Mauri
Aldo Mondino
Pino Pascali
Silvio Pasotti
Peter Phillips
Michelangelo Pistoletto
Martial Raysse
Mimmo Rotella
Mario Schifano
Daniel Spoerri
Jean Tinguely
Texts
Vincenzo de Bellis, Tobia Bezzola
Published by
Mousse Publishing, Milano


